Circular LED pendant light Alphabet of light circular - a design product by Artemide With its circular light element, this LED pendant light is a further link in the chain of the lighting series of letters, numbers and lines conceived by BIG - Bjarke Ingels Group - which can be used to create countless lighting scenarios in both private and public areas. The circular pendant light is equipped with lighting technology based on a patented optoelectronic and mechanical process developed by the manufacturer Artemide, which diffuses the light into the room. This also creates a very cosy atmosphere wherever Alphabet of light circular is used. The Bjarke Ingels Group BIG is an association of architects and designers who are committed to technical awareness in their projects while at the same time conserving resources. The Alphabet of light luminaire series reflects this. Their first project was the Harbour Baths in Copenhagen in 2003 - the transformation of the run-down harbour promenade in the Brygge Islands area into a recreational and social centre for the city. This was followed by the 8 House (2010), Superkilen (2012) and the Danish Maritime Museum. Current projects include: 57th West (a 750-unit residential building in Manhattan), the Vancouver House Tower, the LEGO Brand House in Denmark and the FARO Education Centre. The lighting company Artemide has been headquartered in Pregnana Milanese (Italy) since its foundation in 1960 and pursues the philosophy of human light in its products, i.e. to create design products that are oriented towards people's needs. Artemide is represented in over 98 countries around the world with its product range.